There’s a new breed of companies leading the way in doing business more sustainably – we call them leader businesses. While yesterday’s leaders worked hard on understanding reputational, resource and regulatory risks arising from the vast number of issues related to sustainability, today’s leaders see sustainability as a positive opportunity. It’s a way to build new markets, reach new groups of customers and ensure a long-lasting
competitive edge.

Today’s leaders don’t create defensive sustainability strategies – their focus is on sustainable growth. To reflect
this shift in attitude and approach, Forum for the Future have updated their Are you a leader business? publication. Called leader business 2.0, this latest version provides a fresh look at a rapidly changing landscape. The report is full of examples of best practice, highlighting some of the many exciting developments in corporate sustainability today. The businesses featured range from big brands such as Nike and Vodafone to smaller ethical enterprises such as Innocent and Cafédirect; from major retailers and banks to specialist companies in the media, manufacturing and travel sectors.

Download now: Leader business 2.0 - hallmarks of sustainable performance