We conducted our survey between 29 October and 27 November 2007. Invitations to participate were sent by email to all applicants to undergraduate courses at UK universities and colleges who supplied an email address and had opted-in to receiving third party emails. A total of 360,139 applicants were contacted and 25,301 completed the questionnaire, a response rate of just over 7%.

The sample broke down as follows:

The sample was weighted so that it had the same age and gender profile as the target group of all 2007 applicants to undergraduate courses. Data presented in this report can be taken as broadly representative of this group.