Sparked off by a particularly interesting panel session at the recent Guardian Public Sector Summit, I started listing the possible environmental benefits of investing more public money in these technologies – from better home delivery services and reduced car use, to savings in town hall energy and water consumption, and cutting down on paper waste by emailing council tax bills rather than sending them out in the post.
It might also improve some of our point-of-contact services. Recently, as a relative recounted the ‘joys’ of their visit to the job centre, I was struck by the similarities to my own nightmare encounters as a student, made worse by desperate employees whose only concern was to get home before Neighbours (yes, the first series). Surely a small piece of interactive software could do a better job?
But then I thought about the possible social consequences of a rush to web-based services.
I doubt the closure of local job centres would provoke a furore on the scale currently sweeping my borough, where campaigns are being mounted to save four post offices. But it’s likely that losing other face-to-face public services would cause considerable distress to many, particularly those for whom they’re a reason to get out and about and make contact with other people.
There are also risks in reconciling the push to run our lives online with data protection issues. In the Guardian Summit workshop a great story was told about an automatic mail-out of free travel passes to the over-60s, which backfired because people hadn’t told their partners their real age!
The main problems, though, are the access and inclusion issues – for disabled people, and indeed for anyone who finds the technology a barrier in itself. Not everyone has a personal computer or the skills to use one. Even for middle-class, middle-income, laptop-owning and reasonably literate me, my experiences of web-based services have often left me wanting to throw my computer out of the window. A mix-up trying to cancel travel tickets online when my friend and her family were struck down with norovirus has cost me £60. And when applying for a job, I couldn’t do it online because the form came in PDF format (who owns Adobe’s software at home?). So with the end of the last day for application looming I had to fax it page by page. I wasn’t successful – luckily, or I wouldn’t now be working at Forum for the Future.
There are lessons here for the public sector. Yes, there are financial savings and environmental benefits to be gained from doing more stuff online. But if there’s a social price to pay then public sector managers should beware the easy, off-the-shelf, one-size-fits-all techno-fix.
This article also appears in Green Futures
Deborah Fox is Forum for the Future's new public sector porogramme director.
Comments
the social benefits of web-based services
In response to Deborah Fox's thoughtful article it's worth listing the social benefits which - to my mind - outweigh the challenges she identified:
1. web services are used by public service professionals to give better services to the more vulnerable; for example social workers can now offer more linked up services when they visit their clients than ever before through the use of mobile technology which gives them access to all files and council services
2. web services connect a number of previously socially excluded groups better than before; you only have to look at the number of disparate community groups using the web to join up with each other to see the huge benfits it brings
3. the time and money saved by automating the processes for teh better off around things like parking or council tax means that more can be invested in provideing front line services fo rmore vulnerable people
4. finally, i wouldn;t overlook the value of using online services as a means of encouraging people to get more involved with computers, particularly more vulnerable, less tech-savvy (not least older people)
What I'm less certain about is the impact of online services on social interactions. On the one hand it seems like a good thing for people to physically go to their local authorities/post offices and have some human contact - and there is a risk that this will disappear as services become more automated. On the other hand perhaps web services can be used to link people up so that they can arrange more meaningful interactions with other like minded people (and I'm not just talking about swingers)
Web-based services and sustainability
I appreciate your thoughts on this, Deborah - It is something that has been of concern to me also as we look at the use of online services to reduce travel and face-to-face interactions, both in the public and private sectors.
A couple of things to mitigate (though definitely not eliminate) your concerns;
- This is a new technology. The online services of the 90's were often designed by geeks like me who couldnt imagine that anyone would think in a different way to them. Usability seemed low down the list of considerations... This is still the case for the worst services out there, but some (eg Smile) are well-designed and give the user freedom rather than railroading them down one use-path only. Over time, the IT world will learn to produce far more user friendly services.
- I, and probably you, are 'digital imigrants'. Many of today's youth are 'digital natives'. A teenager on a sink estate struggling with their GCSE's is often a far more capable mobile phone user than I am.... Over time, these ways of doing things will become better designed, and also more 'natural' to people.
But this does not contradict your central point: that for some people, this is difficult to access and use, and always will be. This can be tackled in two ways. Firstly, technically: we need to find new ways of interacting with services over devices that people are comfortable with: mobile phones, TVs are options. Specially designed devices providing simple service functionality may also be options. For this to happen, more standardisation of service protocols (ie the way you interact with them) will be needed.
The second approach is social. A widespread move to online services can allow significant cost and environmental savings - for example, as George Monbiot has argued, by replacing supermarkets with warehouses and daily delivery services. How society chooses to spend those savings is key. I believe that we need to decide up-front that we spend some of the savings on supporting vulnerable or marginalised people to use the services effectively. This could be done by funding community members to visit such people, providing companionship and also helping them to use the services (or, if appropriate, to do it all for them.) A network of part-time people of this kind could easily be funded from the savings that a large scale move to services would give, and would be an important enabler to make it happen.
Chris Preist
Sustainable IT Ecosystem Lab, HP Labs, Bristol